Case Study
Case Study
SEO Launch
SEO Launch
SEO Launch
A growing property company partnered with us for a full digital transformation—this included a complete rebrand, domain change, and the launch of a modern, high-converting website.
But a great website alone isn’t enough.
To ensure the site could be found by potential clients, we also implemented an Initial SEO Set Up Without SEO, even the best-designed site is like a shop hidden in a back alley—impressive but unseen.
Without proper optimisation, Vesture risked:
Low visibility in search results
Lost leads to competitors with stronger SEO
A wasted investment in a site that no one discovers
Our SEO work turned the company's new website into a search-visible, lead-generating asset ready to compete in a crowded market.
A growing property company partnered with us for a full digital transformation—this included a complete rebrand, domain change, and the launch of a modern, high-converting website.
But a great website alone isn’t enough.
To ensure the site could be found by potential clients, we also implemented an Initial SEO Set Up Without SEO, even the best-designed site is like a shop hidden in a back alley—impressive but unseen.
Without proper optimisation, Vesture risked:
Low visibility in search results
Lost leads to competitors with stronger SEO
A wasted investment in a site that no one discovers
Our SEO work turned the company's new website into a search-visible, lead-generating asset ready to compete in a crowded market.
A growing property company partnered with us for a full digital transformation—this included a complete rebrand, domain change, and the launch of a modern, high-converting website.
But a great website alone isn’t enough.
To ensure the site could be found by potential clients, we also implemented an Initial SEO Set Up Without SEO, even the best-designed site is like a shop hidden in a back alley—impressive but unseen.
Without proper optimisation, Vesture risked:
Low visibility in search results
Lost leads to competitors with stronger SEO
A wasted investment in a site that no one discovers
Our SEO work turned the company's new website into a search-visible, lead-generating asset ready to compete in a crowded market.
Results
Results
Results
+347%
Increase in Organic Search Impressions within 60 days of SEO implementation
5x
Increase in Ranking Keywords, including front-page positions for location-based terms
1 qualified
organic lead
from Google within 6 weeks of launch — a housing association enquiry directly from search.
Challenges
Challenges
Challenges
The company had no prior SEO structure, and had recently changed their domain, creating a loss of any previous domain authority.
The property sector is highly competitive, particularly in local searches dominated by long-standing agencies.
There was little existing content or keyword targeting in place, and no backlink profile to build on.
The company had no prior SEO structure, and had recently changed their domain, creating a loss of any previous domain authority.
The property sector is highly competitive, particularly in local searches dominated by long-standing agencies.
There was little existing content or keyword targeting in place, and no backlink profile to build on.
The company had no prior SEO structure, and had recently changed their domain, creating a loss of any previous domain authority.
The property sector is highly competitive, particularly in local searches dominated by long-standing agencies.
There was little existing content or keyword targeting in place, and no backlink profile to build on.
Solutions
Solutions
Solutions
We designed a multi-phase SEO rollout plan post-launch that would give the company a strong foundation and measurable early wins:
Technical SEO setup for crawlability and indexing
On-page content optimisation and keyword targeting
Off-page SEO and citation building to support domain authority
Local SEO strategies to target region-specific search terms and clients
We designed a multi-phase SEO rollout plan post-launch that would give the company a strong foundation and measurable early wins:
Technical SEO setup for crawlability and indexing
On-page content optimisation and keyword targeting
Off-page SEO and citation building to support domain authority
Local SEO strategies to target region-specific search terms and clients
We designed a multi-phase SEO rollout plan post-launch that would give the company a strong foundation and measurable early wins:
Technical SEO setup for crawlability and indexing
On-page content optimisation and keyword targeting
Off-page SEO and citation building to support domain authority
Local SEO strategies to target region-specific search terms and clients
Execution
Execution
Execution
We implemented SEO using a structured, tool-driven approach powered by SEMRush and supporting Google tools:
1. Technical SEO & Indexing
Used Google Search Console to verify the new domain, submit the XML sitemap, and configure robots.txt.
Identified crawl issues and fixed broken links and redundant redirects using SEMRush’s Site Audit Tool.
2. On-Page SEO
Conducted deep keyword research with SEMRush Keyword Magic Tool, focusing on high-intent local terms.
Rewrote page titles, meta descriptions, and structured headings (H1s, H2s) using SEMRush’s On-Page SEO Checker.
Added internal linking and optimised content for readability and relevance.
3. Off-Page & Local SEO
Built local citations and backlinks using SEMRush’s Link Building Tool, targeting property directories and local listing platforms.
Claimed and optimised Vesture’s Google Business Profile, ensuring NAP consistency and keyword relevance.
Submitted to platforms like Bing Places, Yelp, and Apple Maps, boosting local presence.
4. Tracking & Monitoring
Set up Google Analytics 4 and integrated it with Google Search Console.
Used SEMRush’s Position Tracking to monitor keyword rankings and generate regular performance reports.
We implemented SEO using a structured, tool-driven approach powered by SEMRush and supporting Google tools:
1. Technical SEO & Indexing
Used Google Search Console to verify the new domain, submit the XML sitemap, and configure robots.txt.
Identified crawl issues and fixed broken links and redundant redirects using SEMRush’s Site Audit Tool.
2. On-Page SEO
Conducted deep keyword research with SEMRush Keyword Magic Tool, focusing on high-intent local terms.
Rewrote page titles, meta descriptions, and structured headings (H1s, H2s) using SEMRush’s On-Page SEO Checker.
Added internal linking and optimised content for readability and relevance.
3. Off-Page & Local SEO
Built local citations and backlinks using SEMRush’s Link Building Tool, targeting property directories and local listing platforms.
Claimed and optimised Vesture’s Google Business Profile, ensuring NAP consistency and keyword relevance.
Submitted to platforms like Bing Places, Yelp, and Apple Maps, boosting local presence.
4. Tracking & Monitoring
Set up Google Analytics 4 and integrated it with Google Search Console.
Used SEMRush’s Position Tracking to monitor keyword rankings and generate regular performance reports.
We implemented SEO using a structured, tool-driven approach powered by SEMRush and supporting Google tools:
1. Technical SEO & Indexing
Used Google Search Console to verify the new domain, submit the XML sitemap, and configure robots.txt.
Identified crawl issues and fixed broken links and redundant redirects using SEMRush’s Site Audit Tool.
2. On-Page SEO
Conducted deep keyword research with SEMRush Keyword Magic Tool, focusing on high-intent local terms.
Rewrote page titles, meta descriptions, and structured headings (H1s, H2s) using SEMRush’s On-Page SEO Checker.
Added internal linking and optimised content for readability and relevance.
3. Off-Page & Local SEO
Built local citations and backlinks using SEMRush’s Link Building Tool, targeting property directories and local listing platforms.
Claimed and optimised Vesture’s Google Business Profile, ensuring NAP consistency and keyword relevance.
Submitted to platforms like Bing Places, Yelp, and Apple Maps, boosting local presence.
4. Tracking & Monitoring
Set up Google Analytics 4 and integrated it with Google Search Console.
Used SEMRush’s Position Tracking to monitor keyword rankings and generate regular performance reports.
Results
Results
Results
Within the first 2 months of the SEO launch:
The company began ranking on Google for several target phrases
Organic impressions tripled, and clicks from search steadily increased each week.
Most importantly, the site attracted its first organic client enquiry, proving the ROI of the SEO investment early on.
The company's Google Business Profile also began appearing in Map Pack results, driving more local visibility.
This SEO launch not only laid the foundation for long-term digital visibility but also gave the company a marketable asset that adds real value to their business, especially when considering future growth or exit strategy.
Within the first 2 months of the SEO launch:
The company began ranking on Google for several target phrases
Organic impressions tripled, and clicks from search steadily increased each week.
Most importantly, the site attracted its first organic client enquiry, proving the ROI of the SEO investment early on.
The company's Google Business Profile also began appearing in Map Pack results, driving more local visibility.
This SEO launch not only laid the foundation for long-term digital visibility but also gave the company a marketable asset that adds real value to their business, especially when considering future growth or exit strategy.
Within the first 2 months of the SEO launch:
The company began ranking on Google for several target phrases
Organic impressions tripled, and clicks from search steadily increased each week.
Most importantly, the site attracted its first organic client enquiry, proving the ROI of the SEO investment early on.
The company's Google Business Profile also began appearing in Map Pack results, driving more local visibility.
This SEO launch not only laid the foundation for long-term digital visibility but also gave the company a marketable asset that adds real value to their business, especially when considering future growth or exit strategy.
Book a call
Book a 15 mins call to chat with us
Schedule a quick call to discover how our team's blend of innovative design and cutting-edge technology can transform your business.
90%
Client retention
100%
Deadlines met
150+
Projects Delivered
Book a call
Book a 15 mins call to chat with us
Schedule a quick call to discover how our team's blend of innovative design and cutting-edge technology can transform your business.
90%
Client retention
100%
Deadlines met
150+
Projects Delivered
Book a call
Book a 15 mins call to chat with us
Schedule a quick call to discover how our team's blend of innovative design and cutting-edge technology can transform your business.
90%
Client retention
100%
Deadlines met
150+
Projects Delivered
Book a call
Book a 15 mins call to chat with us
Schedule a quick call to discover how our team's blend of innovative design and cutting-edge technology can transform your business.
90%
Client retention
100%
Deadlines met
150+
Projects Delivered
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